Sunday, March 20, 2011

How to pack Malaysian snacks?

We bought almost 50kg of chips from the kerepek factory and now it's time to repackage it for daily consumers. Today

Our goal is to start a small business to supplement our dwindling income. Initially, the plan is to sell
  1. pre-packed rice + 2 dishes
  2. various kinds of chips
  3. breakfast or lunch at a street stall
Unfortunately we have to abort the first plan as another girl at our desk has already started her marketing. Hmm..We need Plan B! Although we feel that we need the profit urgenly (not even started yet..hahaha) but our subconcious minds kept telling us to hold our horses. Don't rush, we have to plan properly.

So, we started our second plan instead. It was coincidental with our holiday, nonetheless. Luckily, we met the right people at the right time and we were blessed with wise suggestions and advice from Zahari and the elders.
  1. Ensure where, when, who, how, why to market our products
  2. The price of our products must be competitive as per the market eg in Kuala Lumpur or a little town, price differs
Not even once that they mention of how much profit we want to churn out of this venture. Zahari kept telling the same thing; do our market research extensively before we jump.

As a normal human being, we stashed that "market research" out of the window and thought we might need it later instead of NOW. Hmm..and we learned our lesson the hard way. Why?
  1. We always had our congeniality plan if we find our initial idea is going to fail - we had an analog weighing scale to pack the chips but we found out the scale is not accurate. Hence, we bought a digital weighing scale (bummer..it's pricey but it will gonna be our precious asset).
  2. We don't have any target market. We don't know what are office workers' preferences or the students preferences. Simply throw in everything under sun into our plan and slowly we amend it.
  3. We should have listened to experienced businessman - Zahari mentioned a few tips on market research and even fatty bom bom suggested that we should buy another type of spicy chip but I declined as thought that because I don't like it, so others won't like it. Bad..really bad approach.


Our 50kg chips, not much as a start.

Our pink analog weighing scale, so girly!! Kya!! But we have
to put it aside. T_T

Our expensive digital weighing scale but it made our life unbelievably
easier! Technology does help people.

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